Adhesive labels are an extremely important part of any type of product, they are the presentation and communication channel between company and customer.
Something that can never be missing from a consumer product (be it food and beverages, cosmetics, pharmaceuticals, agro-industrial, toiletries, etc.) are labels; a very important part of the packaging that provides vital information to consumers to know how to identify what they are going to buy.
Labels turn out to be that bridge between you, your product, and your customer, with which you can generate trust, closeness, security, and, finally, help define their purchasing decision. This is why, among other reasons, labels have more value than is believed.
What is a Label?
It is an integral part of a product’s packaging, which informs which brand it belongs to, where and when it was made, what its type of use is, and the contents inside. Thus, personalized labels become the main means of communication between you as a producer and your consumers.
Precisely, labels today have a much greater functionality than just providing information; In several food products, if they have the space, personalized recipes are added, for example, to generate closer communication with the person who buys it and thus have more reasons to buy their item again.
The History
Labels have been present in human history since man began to market merchandise. Some records date back to 3000 BC when the name of the product was written on a simple papyrus in the markets of the ancient empires, something basic but very informative.
Since then, product labels have evolved since the Romans began to control the sale and purchase of items. To do this, they recorded the date, place, weight, and name of the distributor’s items; This is how the first handwritten food labels were created.
Centuries later and thanks to the invention of printing and lithography, the first label printing appeared in Europe, which ceased to be exclusively a tool to inform consumers and began to be used more to attract customers’ attention.
Then they improved thanks to the invention of the die-cutting machine, to the personalized adhesive labels that we know today. Thanks to the rapid development of technology, a modern label maker machine can now come close to any manufacturer’s expectations of how their product labels should be made.
Characteristics and Types of Labels
Since we already know where they come from, it is also important to know what types of labels you can find on the market.
Generally, labels are classified according to the function they perform:
Informative:
These are those labels that your company should use to help consumers in the decision to purchase the product according to its characteristics since they provide the basic and necessary information about the item.
Persuasive:
These are those that contain promotional themes and phrases as the main message and leave the basic information for the client in the background.
They can also be classified according to the material and its manufacturing process, that is:
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Self-adhesive or sticky labels.
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Highlighted.
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Laser.
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Barcodes.
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On paper.
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Metallic.
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Synthetics.
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Fluorescent.
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Stuck by humidity.
For example, bottles use adhesive labels more, which are perfect for that item because they are not damaged by humidity.
They are essential for your Business
With advances and the evolution of market needs, labels fulfil functions and uses that have gone beyond providing basic product information. Research on consumer purchasing behavior shows that customers pay attention to both the physical appearance of the item and its quality.
Remember, quality can be evaluated only after purchase. Therefore, the graphic design and packaging of a product play a fundamental role in the purchasing decisions of potential customers, as they will make assumptions based on what they read on the labels.
