The UK’s Best Deodorant with over 3,300 5* Reviews, AKT London, Launch Online Seedrs Campaign


The brand behind the natural deodorant balm phenomenon is now allowing you to be a part of the AKT-ion.

Back in 2015 when AKT London’s story began, co-founders Andy Coxon and Ed Currie met whilst rehearsing for Beautiful: The Carole King Musical in London’s West End. Both with hectic schedules, performing eight shows a week and under hot blazing theatre lights, Andy and Ed both struggled to find a sufficient deodorant, especially one that would be effective in masquerading their smell of hard work and active lifestyles.

Dedicating three years to research, development, and formulation, Andy and Ed immersed themselves in the world of deodorant. Officially launching in May 2020 at the start of the pandemic and when the theatre industry had recently been shut down, The Deodorant Balm was born to perform, being the most effective solution to the continuous failing antiperspirants.

To date, the brand has achieved £1.25m in gross revenue, generated 55,000 orders, and sold 85,000 units – with a 4.3% conversion rate and an impressive 60% returning customer rate (MOM).

Now halfway through 2022, AKT has launched their very own Seedrs campaign on Monday 13th June – a platform where consumers can invest online in start-ups via equity crowdfunding. The brand has already achieved 130% of its initial £600,002 target, with £782,754 achieved from 431 investors (with 29 days left to go).

Co-founder, Andy Coxon comments:

“The reasoning behind this campaign was to raise funds and be able to grow and scale as a personal care brand, with a fragrance focus – while maintaining our ethos. Utilising our incredibly engaged audience and customer base which already consists of an email database of over 31,000 as well as over 21,000 Instagram followers. We chose this method because of how supportive and engaging our audience is. After sending out an email to our database to find out who would be interested, we were overwhelmed, and it seemed like a no-brainer. We’ve met some dragons along the way but are always open to whatever option is best for the business. There’s never a “right way” to do it but this is an opportunity we couldn’t pass by.”

The brand can currently be purchased from: AKT’s official website, Soho Farmhouse, John Bell & Croyden, and Earl of East. Discover more today at

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