9 Emerging Marketing Careers that are Growing in 2024

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Marketing is incredibly dynamic and diverse when it comes to opportunities. It offers various positions for people of all strengths.

Whether you’re equipped with creative ability or good at communication, marketing’s got a spot for you, be it in social media marketing or event marketing.

Marketers are responsible for developing and executing strategies to promote brands, their products and services, maximising profits for the company. They monitor trends and develop pricing strategies and advertising campaigns. 

But marketing careers can be very versatile as you’ll see in this list. And there are many ways you can earn a living online as you can see in this video:

Let’s have a look at some of the most promising marketing careers that are evolving:

1. Social Media Manager

Social media has taken the world by storm, becoming central to all our lives.

It’s almost impossible to run a company without an active social media presence today. However, not everyone understands how to run a well-made social media campaign. As such, there’s a lot of demand for that skill set, making it quite lucrative. Usually, you don’t need to complete school to start in this industry.

A background in social media management or related fields is beneficial as it helps in showing the skills to the clients and building trust and goodwill.

Required Skills: 

  • Strong communication and interpersonal skills.
  • Proficiency in social media management tools like Hootsuite and Canva.
  • Prior experience in social media management.
  • Ability to create compelling and shareable content.
  • Knowledge of social media metrics and analytics.
  • Familiarity with past trends in social media.

Average Salary: 

£25,000 – £60,000 per annum.

2. SEO Expert

SEO consultancies offer specialised services for businesses moving online with an online shop or services websites.

SEO, aka search engine optimisation, includes highly technical techniques requiring SEO tools and expertise in this field.

SEO keeps evolving just as technology does, and a good SEO agency adapts to stay ahead with everything to offer the best SEO services possible at the best price. Google and other search engines constantly change their methodologies, which impacts how websites are ranked.

You can help clients optimise their site to make it more user-friendly, which would attract more new customers. You can Optimise your site for local searches. You can help clients build and sustain brand visibility and goodwill by Increasing profits.

Required Skills: 

  • Proficient in SEO strategies and techniques.
  • Strong understanding of search engine algorithms.
  • Experience with keyword research and analysis.
  • Knowledge of on-page and off-page optimization.
  • Familiarity with SEO tools such as Google Analytics and SEMrush.
  • Ability to analyse website performance and implement improvements.
  • Stay updated on industry trends and search engine updates.
  • Excellent analytical and problem-solving skills.
  • Effective communication for collaboration with content creators and web developers.
  • Results-driven mindset with a focus on improving search rankings.

Average Salary: 

£36,043 per annum.

3. Content Writer

Do you enjoy reading and researching about various topics and want to express your thoughts? 

Content-in-all-forms, be it textual or visual (including video), are ruling the social media industry, and as a result, content writers will always be in high demand.

Content writing is a challenging but rewarding career and will not be extinct in upcoming years.

Required Skills:

  • Strong research abilities for diverse content topics.
  • Clear and concise writing skills.
  • Proficient in grammar and spelling for effective editing.
  • Adaptability in creating content for various purposes: marketing, education, and entertainment.
  • Familiarity with content management systems, particularly WordPress.
  • SEO knowledge to optimise content for search engines.
  • Creativity for engaging and compelling storytelling.
  • Time management skills for meeting deadlines.
  • Attention to detail in crafting error-free content.
  • Understand the target audience and tailor content accordingly.

Average Salary: 

£35,520 per annum.

4. Marketing Consultant

marketing-consultant-as-marketing-careerTo become a marketing consultant, you need to have a bachelor’s degree in marketing, business administration, or a related field. Certifications like the Chartered Institute of Marketing (CIM) can be beneficial. 

You have to offer advice and expertise to client organisations to help them improve their business performance by modifying operations, strategy, and management. You have to develop and implement new procedures or training to improve the organisation’s operations.

Required Skills:

  • Robust communication and interpersonal skills.
  • Advisory proficiency in marketing for client support.
  • In-depth knowledge of marketing principles and techniques.
  • Proven experience in marketing management and strategy development.
  • Strong analytical skills for data-driven decision-making.
  • Problem-solving capabilities to address marketing challenges.
  • Strategic thinking for effective campaign planning.
  • Ability to interpret market trends and consumer behaviour.
  • Proficiency in utilising marketing tools and technologies.
  • Creative mindset for innovative and impactful marketing solutions.

Average Salary: 

£55,265 per annum.

5. Sales Representative

sales-representative-for-marketing-careerNo formal education is mandatory to become a sales representative. However, most experts agree that it’s helpful for prospective sales representatives to have at least a bachelor’s degree in business or marketing as it opens more doors for opportunities.

Required Skills:

  • Exceptional communication skills.
  • Effective negotiation abilities with clients.
  • Comprehensive knowledge of sales and marketing tactics.
  • Efficient time management skills.
  • Proven track record of achieving predetermined sales goals.
  • Proficiency in reaching potential leads through various channels (email, phone, text).
  • Persuasion techniques for negotiating with leads and overcoming objections.
  • Deal finalisation skills that benefit the company.
  • Order submission and processing expertise to ensure timely delivery of requested products or services.
  • Adaptability to dynamic sales scenarios and evolving market conditions.

Average Salary: 

£54,841 per annum.

6. Graphic Designer/ UX/UI Designer

Graphic design in marketing is the process of creating visual materials that help companies promote their products or services. This can include product packaging, brochures, and website design. 

The main goal of graphic design in marketing is to build a brand and establish a strong relationship with customers. When the design is visually appealing and conveys the company’s message clearly and effectively, this helps in building goodwill in the market.

Required Skills:

  • Bachelor’s degree in graphic design, fine arts, or a related field.
  • Proficiency in graphic design software: Adobe Creative Cloud, Corel Draw, Figma, Sketch, etc.
  • In-depth knowledge of design principles and techniques.
  • Strong artistic and creative skills for effective design concepts.
  • Attention to detail in executing precise and visually appealing graphics.
  • Ability to interpret and incorporate client or project requirements into designs.
  • Time management skills for meeting design deadlines.
  • Adaptability to evolving design trends and technologies.
  • Effective communication skills for collaborating with clients or team members.
  • Problem-solving capabilities for addressing design challenges and optimising visual impact.

Average Salary: 

£18,000 – £35,000 per annum.

7. Video Editor

Video marketing eases the understanding and awareness of any product of a brand. It conveys a clear message to the customer about the uses of the product and the vision it holds.

Videos stay longer in the subconscious mind as people retain more information consumed through videos. The high-quality effects and transitions help the product to make a long-lasting impression in the minds of customers, which in turn increases the sales for a company.

Required Skills:

  • Background in video editing or related fields (formal education is optional).
  • Creative vision for effective video storytelling.
  • Strong storytelling ability to engage and captivate audiences.
  • Proficiency in video editing software: Adobe Premiere Pro, Davinci Resolve, Filmora, Wipster, etc.
  • Attention to detail in editing for visual and narrative coherence.
  • Time management skills for meeting project deadlines.
  • Adaptability to diverse video styles and genres.
  • Understanding of current video trends and industry standards.
  • Collaboration and communication skills for working with clients or production teams.
  • Problem-solving capabilities for addressing technical challenges and optimising video quality.

Average Salary: 

£18,000 – £40,000 per annum.

8. Online Advertising Specialist

online-advertising-specialistThe advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas with creative teams.

Generate, launch and manage the performance of dynamic web advertising campaigns, and develop and manage web content format with HTML.

Required Skills:

  • Background in marketing, advertising, or related fields (formal education is optional).
  • In-depth understanding of digital marketing strategies.
  • Analytical skills for interpreting and leveraging data effectively.
  • Knowledge of online advertising platforms: Google Ads, Facebook Ads Manager, Semrush, etc.
  • Creativity for developing engaging and impactful ad campaigns.
  • Strategic thinking for optimising ad performance and ROI.
  • Proficiency in targeting specific audiences through online channels.
  • Familiarity with A/B testing and other optimization techniques.
  • Effective communication skills for conveying campaign insights and recommendations.
  • Adaptability to evolving online advertising trends and technologies.

Average Salary: 

£19,000 – £36,000 per annum.

9. Transcriptionist

transcriptionist-for-marketing-careersThe word transcription refers to converting audio files to text format. This is used in various industries and can be used for both audio and video files.

It is a skilled task that requires excellent focus and attention to detail. Nowadays, content specialists and digital marketers are using transcription for:

  • Social Media Posts
  • YouTube Videos
  • Podcasts

Marketing transcription is one such way that can provide more equitable experiences to all customers and employees and transcription jobs can be found on freelancer platforms.  

Required Skills:

  • Excellent typing skills for accurate and efficient transcription.
  • Strong listening skills to comprehend and transcribe spoken content.
  • Deadline-oriented with the ability to meet transcription project timelines.
  • Effective communication skills for clarifying audio uncertainties or project details.
  • Adaptability to various accents, languages, and audio qualities.
  • Attention to detail to ensure accuracy in transcribing complex content.
  • Familiarity with transcription software, including AI-powered tools like NCH Software, Inqscribe, etc.
  • Time management skills for organising and prioritising transcription tasks.
  • Proficiency in proofreading to catch errors and improve overall transcription quality. 

Average Salary: 

£31,358 per annum.

Conclusion

Marketing has undergone multiple stages of development, consistently implementing modifications to enhance value for both clients and stakeholders. Companies participate in a variety of marketing initiatives in response to intensifying competition, staying up to date with emerging trends to obtain a competitive advantage. It is critical to adapt contemporary marketing methods, necessitating a spike in marketing staff to handle the competitive environment.

Delivering value for money—where customers see more benefits than costs—is essential to success in the market. Keeping abreast of changing marketing trends is essential to serving the target market effectively. Going forward, the increasing level of competition indicates that there will be a high need for qualified marketers, which will make marketing jobs quite desirable in the coming years.