Investors Grab a Slice of Fireaway Pizza Valuing the Company at £18.7m


Pizza lovers unite!

Since it opened its doors five years ago, Fireaway pizza has been the UK’s fastest-growing restaurant and takeaway chain. It is the brainchild of Mario Aleppo, who opened the first branch in London in 2016.

It is exciting that Fireaway has now accepted six additional investors after having only Mario as a stakeholder up to this point. With each investor taking 1% of the business at the cost of £187k per share, the company is valued at £18.7 million.

“We’re excited about the future! It’s significant about the international expansion this investment will help with. The investment will allow us to put the concept before businesses in these other countries.” (Mario Aleppo, founder)

According to Mario, the money will go toward a strong marketing campaign and enhance the company’s technological capacities:

“Our online ordering system is going to be massively improved. A brand-new app and a brand-new website for our customers to order from, it is definitely something that is under construction already. It will be a much more user-friendly app, making ordering easier, and the upgraded software will also allow us to track the drivers.”

Fireaway’s spectacular success is due to its authentic recipes from Italy’s Amalfi Coast region and powerful 400-degree ovens that can cook a pizza in under three minutes.

With Mario still at the helm, the company is constantly innovating and has added Oreo milkshakes and Nutella pizzas along with gluten-free and vegan options to ensure the extensive menu has something for everyone.

At the PAPA Awards in 2021, Fireaway earned the Rising Star Pizza Chain of the Year title, and at the same ceremony in 2019, the company took home the Best Small Pizza Chain award.

Currently, Fireaway operates close to 130 stores. This year, the chain opened its first international store in Amsterdam and has recently started expanding into Northern Ireland.